Like many of you, I have recently viewed Kristen Bell’s satirical video on what she calls “Pinksourcing.” In the video, she satirizes the gender pay gap by stating that companies can save money by outsourcing to women, who they can pay for “77 cents on the dollar.” While I enjoyed the humor, and agree with the overall goal of the film, one jab at the very end hit me hard.
I was sure I had misunderstood. This is a women’s rights video, right? So wouldn’t they be supporting ALL women in ALL the roles they play? I rewatched the video 4 times to be sure I was hearing it right.
At the very end, Kristen says, “After all, women don’t even really want to be working anyway. They’d rather be home, taking care of the family, while their husband gets to make life choices and follow his dreams, and play fantasy football.” While she says this, the women next to her shake their heads and roll their eyes.
This came across as a direct insult on the concept of being a stay at home mom. Stay at home moms don’t get to “make life choices” or “follow [their] dreams.”